Do you operate a tourism business in Northwestern Ontario? Whether you’re an accommodation provider, retailer, outfitter, restaurant, marina, or service business that caters to visitors, becoming a member of the Sunset Country Travel Association is one of the most effective ways to increase your visibility, attract more visitors, and grow your business.
Why Join?
Since 1974, the Sunset Country Travel Association has been promoting tourism in Northwestern Ontario. As a non-profit destination tourism organization, our mission is simple: bring more visitors to Northwestern Ontario and more customers to our members. Membership dues, together with funding from Destination Ontario and Destination Northern Ontario, allow us to market the region to travellers across North America.
Through year-round marketing, we position Sunset Country as Canada’s Premier Outdoor Destination, showcasing world-class fishing, hunting, paddling, camping, boating, and unforgettable wilderness adventures.
When you become a member, you’re not simply purchasing advertising—you’re investing in a collaborative marketing program designed to bring more visitors to Northwestern Ontario and more customers to your business.
How We Help Grow Your Business
Our marketing program is designed to move travellers through every stage of planning their trip:
- Inspire Travellers through digital advertising, social media, television, media exposure and content creation.
- Generate Interest with travel guides, our website, newsletters and trip planning resources.
- Connect Visitors with Members through website referrals, travel guide listings, sports shows and our lead management system.
- Grow Tourism in Sunset Country by generating more visitors, more inquiries, more bookings and more revenue for our members.
Every membership includes valuable marketing opportunities designed to increase your visibility and connect you with travellers planning a trip to Northwestern Ontario.
Member Benefits
Membership includes opportunities to promote your business through:
- Website listing on VisitSunsetCountry.com
- Listing in the annual Sunset Country Travel Guide
- Business location on our printed maps (where applicable)
- Social media promotion
- Blog mentions and website referrals
- Brochure distribution at sports and travel shows
- Consumer inquiries and lead management (Gold & Platinum Accommodation Members, LTOs)
- Priority website placement (Platinum)
- Enhanced website listings (Platinum)
- Access to additional digital and print advertising opportunities
For a complete overview of member benefits, download our Sunset Country 101 Guide.
Get Your Business on the Map
Accommodation members and eligible businesses are featured in our printed Travel Guide and on our popular pull-out map, helping travellers discover your location as they plan their trip.
Sunset Country By the Numbers
- 300,000+ social media followers
- 200,000 website visitors generated through advertising campaigns
- 16,000+ newsletter subscribers
- 20,000 travel guides distributed annually
- 4,000 consumer inquiries distributed to members last year
- Over 50 years promoting Northwestern Ontario
Membership Options
Choose the membership package that best fits your business and marketing goals.
Early Bird Savings: Save 10% when you book and pay for your membership and advertising by July 31, 2026.
Accommodations
(Resorts, Lodges, Outposts & Houseboats)
- Platinum Membership – $2,225 + HST
- Gold Membership – $799 + HST
Consumer inquiries are included with Gold and Platinum memberships.
Campgrounds, Hotels, Motels, B&Bs & Canoe Outfitters
- Standard Membership – $395 + HST
Retail & Service Businesses
(Marinas, Gas Stations, Restaurants, Bait Shops, Grocery Stores and more.)
- Standard Retail Membership – $275 + HST
- Allied Supplier Membership (Business-to-Business) – $899 + HST
Local Tourism Organizations
- LTO Membership – $650 + HST
Save 10% when you book and pay for your membership and advertising by July 31, 2026.
Additional Marketing Opportunities
Members can further increase their visibility with optional marketing add-ons, including:
- Print Advertising in the Sunset Country Travel Guide
- Social Media Packages
- Consumer Newsletter Advertising
- Industry Newsletter Advertising
- Annual Website Banner Ads
Ready to Join?
Memberships run July 1 through June 30, but you can join at any time during the year.
To become a member:
- Choose the membership package that’s right for your business.
- Complete your Member Portfolio.
- Complete the Remittance Form.
- Submit your completed forms and payment, and we'll take care of the rest.
To be included in the next Travel Guide, memberships must be received before the guide goes to print in December.
Helpful Resources
- Sunset Country 101 Guide – Learn more about membership benefits.
- Membership Remittance Form (PDF)
- Accommodation Membership Portfolio
- Retail Membership Portfolio
Questions?
Phone 1-800-665-7567 or 807-468-5853 or email us.
If you own more than one business, ask us about our multi-business membership discounts.
