If you feel as though you don’t have many women visiting your business or haven’t targeted them in marketing as much as you could, you’re certainly not alone.
Having a hard time figuring out where to begin? We can help you.
Marketing to women is often underused or confused with over complicated strategies in the outdoors industry. But it doesn't have to be that difficult, and you shouldn't let possible consumers get away because of it.
Read the benefits below, but pay close attention to the Presence section and you’ll be off to a good start.
The benefits of marketing to women as a business are endless, with the chance of gaining new loyal customers being the best outcome. It can also be incredibly positive for your business on a smaller scale–– and it certainly doesn't hurt to be on the right side of history.
Here are some reasons you should start targeting an additional 30% of your possible market today.
BENEFITS
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Any presence of women will immediately garner attention to your brand over others. You will stand apart, whether you’re hoping for more male consumers or female, you will stand out and that’s half the battle of marketing.
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They are keen to be taken seriously and will have more respect for your brand and business.
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It's an effective way to make a noticeable difference to your business model and attract new clientele.
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You can appeal to women in multiple ways just as you do men, whether it's for a "girls trip," and solo trip, a romantic getaway with a spouse, a radical group adventure or sharing a bonding trip with kids. (Mother/Daughter trips are vastly undersold even though there is a real market for them).
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Women are the fastest growing demographic in the fishing and hunting industry. Surpassing men and young boys by a very large margin. This makes them the number one consumer priority in our market right now.
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Women are now teaching young children about fishing and the outdoors more than men.
Now that we've gone through the benefits of marketing to women, let's touch on why you should absolutely do it, it’s simple - more business!